From day one, Joan and Andy's four reasons for starting Premier Designs were clearly stated:

• Opportunity for mothers to be able to stay home more with their children.
  
• Provide encouragement and extra income for single moms.
  
• Provide a way for individuals, especially those in full-time Christian work, to meet their financial needs.
  
• Be a company that would support ministries around the world and in America.

"These principles keep us focused on the things that really matter - serving, caring, hard work, hope and truth. We are determined that our growth should never outpace our ability to serve. Nothing is more important than service - it defined our beginning, has defined our growth, and it will define our future," declares Premier Designs Co-founder Andy Horner. This is the heart of how Premier Designs defines success."